Mavi All Blue Collections
All Blue, Mavi’s most sustainable collection yet, reflects our love of nature in various ways and drives a change in shopping habits by instilling an awareness about sustainable products in the consumers.
The products in the Mavi All Blue collection are made with one or more of OCS-certified organic, RCS-certified recycled or Better Cotton-licensed cotton, TENCEL™ modal and lyocell, RCS-certified recycled polyester, and upcycled materials. The sustainable fiber content in fabrics is shaped around Mavi’s quality first focus, design approach, and product performance specifications. The products - true, unfiltered versions of denim - are 100% vegan and the labels are made from recycled paper.
Fabric compositions and sustainable materials
Better Cotton
Better Cotton is the world’s leading sustainability initiative for cotton, operating with the mission of educating cotton farmers to use water more efficiently, caring for natural habitats, reducing the use of harmful chemicals, and promoting respect for workers’ rights. As a member of this initiative, Mavi sources Better Cotton-supported cotton.
Cotton sourced from Better Cotton farms may be used in combination with conventional cotton; therefore, cotton fibers are not physically traceable to products in stores. Accordingly, Better Cotton labels may not be placed on the products. The absence of these labels should not mean that Better Cotton-certified cotton fibers are not used in those products.
Website: https://bettercotton.org/
* Better Cotton currently does not monitor physical traceability to the final product. However, licensed Better Cotton farmers receive benefits equivalent to the quantity of cotton sourced through the Better Cotton system.
Recycled Cotton
Post-consumer textiles and textile waste are converted into fibers, and new fabrics are produced from the new yarn made from these fibers. This method reduces the use of unprocessed raw materials and prevents the material from going to waste.
Organik cotton
Organic cotton consumes less water than traditional cotton. Furthermore, organic cotton is grown without the use of chemical pesticides or fertilizers, and it does not contain genetically modified organisms (GMOs). These practices enhance the soil, reduce greenhouse gas emissions, conserve biodiversity, and protect the health of cotton growers.
Tencel Cellulosic Fibers (Modal and Lyocell)
TENCEL™ Lyocell and Modal cellulosic fibers are made from natural raw material wood obtained from sustainably managed forests, using production processes refined to minimize environmental impact. TENCEL™ Lyocell fibers are regenerated from a combination of cellulosic fibers, delivering quality, performance, and versatility. Their unique physical properties lead to their high tenacity profile, gentleness on skin, and good moisture management.
TENCEL™ Modal fibers are regenerated cellulosic fibers known for being exquisitely soft and pleasant to the skin. Brilliant in color and luster, TENCEL™ Modal fibers exhibit high flexibility, resulting in a naturally soft and long-lasting quality to the textile. For more information, please click here.
Upcycled Materials
Upcycling refers to transforming a material to create higher value than its original state and reusing it. Through upcycling, deadstock or waste materials find new life as products. Upcycled materials contribute to circular economy since they prevent the consumption of new materials and reduce waste generation.
Recycled Polyester
Recycled polyester made from petroleum-based waste is a more sustainable option compared to traditional polyester production. Since polyester from previously produced materials can be recycled, it reduces plastic waste, preventing it from going to landfills.
Natural Clay Dye Fabric
Mavi’s Natural Dye collection features fabrics made from extracts of plant waste and naturally occurring clays. Each product in this collection derives its unique earthy tones from a variety of sources, such as olive leaves, lavender, indigo, thuja oak, and walnut shells. As a non-toxic material with antibacterial properties, clay is kind to the skin when it is used to dye fabrics, which are featured in this collection. With a unique crystal structure, clay enhances fabrics’ resistance to UV rays. With this method, the wastewater generated during the production processes remains free from chemicals harmful to nature, while ensuring water and energy efficiency.
Sustainability features of the hardware used in the product
All Vegan
Mavi does not use animal-based materials in its denim products.
Innovative Materials Developed Specifically for Exclusive Collections
Nut Shell Mix Buttons
The nut shells used in making these buttons are sourced from the waste of hazelnut industry in the Ordu-Giresun region. The buttons contain nut shells, polyester and dyestuff, contributing to a circular economy by using materials that would otherwise go to waste.
Bio-based Olive Seed Back Labels
These back labels are made from olive seeds, a waste of the olive oil industry. The majority of the materials used for label coating are bio-based, meaning that synthetic substances or petrochemicals are not used in their production. 52% of the coating is produced from olive seeds. Moreover, the fabrication used on the reverse of the label is made from 100% recycled polyester.
Sustainability features of packaging materials
Sustainability features of packaging materials
FSC-certified papers are solely made with wood from renewable forests where trees are grown specifically for papermaking. In 2023, 86% of all labels, cardboard, and paper packaging materials sourced by Mavi were FSC-certified.
There are three FSC-certified label types: FSC 100%, FSC Mix or FSC Recycled.
For more information: https://fsc.org/en/what-the-fsc-labels-mean
Innovative Production Methods Resource Management
All Blue products contain sustainable fibers and are made with efficient technologies that consume less water and energy than conventional production techniques.
Former All Blue Collections
All Blue's newest award-winning product group: Natural Dye / SS2023
• From natural clay fabric dye
• Non-toxic, resistant to UV rays with its unique crystal structure
• The use of chemicals is almost non-existent.
• Buttons from Hazelnut Shell and Bio-Based Back Labels with Olive Seed
• Cardboard labels can be cultivable, from basil seeds
Mavi’s Most Sustainable Jeans /FW 2022
• Minimal water consumption with hemp fibers grown only with rainwater
• Recycled cotton, threads and materials
• Bio-based nutshell buttons
• Reduced energy consumption with fewer processes
• Breathable, soft, comfortable and durable jeans with Comfort fabric technology
• “Best Sustainable Collection” award at The Rivet Awards
Esra Gülmen x Mavi:
Wearable Art, Mavi Wayi / SS 2022
Esra Gülmen embraces an artistic approach that fuses typography and illustration to address everyday problems and concepts in a simple yet striking manner. In a new collaboration with Mavi, she brings her nature-themed designs to a sustainable eco-friendly collection.
More >
Mavi Pro Sport / FW 2021
Within the scope of the All Blue collection which we continue to develop environment-friendly products for a sustainable future, we designed Mavi Pro Sport, a collection made with Repreve® blend fabrics. In total, 593,750 plastic bottles were recycled, which corresponds to eight bottles per product in the Pro Sport collection.
The eco-friendly fabrics are made with Repreve® recycled performance fiber of Unifi, the trusted, sustainable global solutions provider and one of the most advanced recycling facilities in the US. These fabrics are not only breathable, but they also have wicking and thermal regulation properties while meeting superior health and hygiene standards with the OEKO-TEX Annex 6 certification.
